Just before the 2022 World Cup, the two biggest football stars, Cristiano Ronaldo and Lionel Messi are coming together in a unique campaign.
In Louis Vuitton's new ad, the two footballers face off in a game of chess and are captured by top star Ani Leibovitz.
Cristiano Ronaldo and Lionel Messi, wearing black, concentrate on chess, ready for their next move. The game, however, is not played on a chessboard, but in a chest with the characteristic pattern of Louis Vuitton.
"Victory Is a State of Mind" is the slogan of the campaign.
Ahead of the 2022 World Cup, the stakes are high. Neither player has won the coveted trophy, despite the major accolades.