How much money do these influencers actually make?

There are professions that a few years ago we had not even imagined. Certainly, however, that of the influencer has no rival. Not only because everyone can do it, but also because it is by far the most profitable. If you do it right.

This profession, if one can call it that, has spread to such an extent that there are currently millions of people doing it out there. And yes, they pay well. You see, there are very few companies that invest in advertising through Instagram. In fact, according to her estimates Mediakix, this budget for Instagram ads will launch in the next two years. So all the money is there.

https://www.instagram.com/p/BaraDxVAlm4/?utm_source=ig_web_copy_link&igshid=dysoc5gg8ynm

The difference that Instagram offers compared to other media is that everyone can make money on their own, without being famous, without having to sell something. All it has to do is take an impressive photo and gather followers, comments and likes.

So there are celebrity influencers with several thousand or millions of followers, but also 'micro-influencers', who have from 50.000 to 200.000 followers in their account, however, the money they can charge for a post is by no means few.

https://www.instagram.com/p/BmyY9dsFX9r/?utm_source=ig_web_copy_link&igshid=smpaqusri8wy

Companies have started and prefer them over celebrities, as they have more engagement with their audience and are more economical. Their followers know who they are, they know their habits, they watch them, they bond with them and an advertisement in such a logarithm has greater success rates.

To the question of the day, how difficult can be the specific 'profession', the answer is that if you want to make enough money, it is difficult, but also requires several hours of preparation and work, in order to get the right photo that you will like to the influencer, to his client, but also to the public. Yes, it may not dig, but it is not as simple as it sounds.

https://www.instagram.com/p/BTOLiRwFd9F/?utm_source=ig_web_copy_link&igshid=19fsy1yw2unn7

But let's talk in numbers. In accordance with Yahoo Tech, the average price of a sponsored Instagram post from an account with more than 100.000 followers ranges from 600 to 800 euros. For accounts with at least 500.000 followers, this price rises to 1.500 to 2.500 euros, while in accounts over 1.000.000 followers it can be launched in crazy numbers. These prices vary when the influencer is asked to upload stories or give a giveaway (when he competes in his profile for a product by advertising it).

In fact, there are even online tools, with which one can calculate wannabe influencer how much an ad can cost in his profile, in order to ask for the corresponding money from a customer. You can even try your own profile to see what fish you catch on the market.

https://www.instagram.com/p/Bg9N_xoh5oA/?utm_source=ig_web_copy_link&igshid=18ti1jt2hcfs2

We accidentally put the account .wheresmyofficenow in a special calculator that anyone can find with a little internet search. This particular account has over 180.000 followers and can claim a post on Instagram from $ 400 to $ 680. It could have done more if it had a slightly higher engagement rate.

But let's do a test with a "home" account. What about insta-celebrity Athena Economomakou for example;

Here the numbers are certainly bigger and because it has a larger audience, but also (mainly) because it keeps the numbers of the engagement rate high in its account.

The most expensive influencers

https://instagram.com/p/Bmm9poygf5a/?utm_source=ig_embed&utm_campaign=embed_loading_state_control

That said, anyone can make money if they "play" Instagram correctly, however, there are some celebrities who have overdone it. THE Kylie Jenner for example, having 110 million followers on her account can make as much as $ 1.000.000 just by posting a photo.

This is followed by Selena Gomez, who will post a sponsored post with a price tag of $ 800.000, third is Cristiano Ronaldo with about $ 50.000 less, while Kim Kardashian and Beyoncé close the top five with $ 700.000 per photo each.