At an event held at the Municipal Hall of Paralimni - Deryneia, the Municipality's new tourism development strategy was presented, in the presence of the President of the Republic, Mr. Nikos Christodoulides.
The new strategy is being implemented in collaboration with internationally renowned brand strategist Peter Economides and marks an important institutional and developmental milestone for the Municipality, as it shapes, with scientific methodology, strategic consistency and international orientation, a unified image of its promotion as an integrated tourist destination.
During the event, the new image and logo of the Municipality's tourist identity were presented, under the title "Protaras Riviera", which unites Protaras, Kapparis, Pernera, Paralimni, Deryneia, Frenaros and Acheritou under a common name and a single identity.
The strategy emphasizes the emergence of the Municipality of Paralimni - Deryneia as a single destination, with Protaras being its internationally recognizable tourist peak and with the four Municipal Districts being part of a common narrative of history, culture, hospitality, natural beauty and authentic experiences.
In his greeting, the Mayor of Paralimni - Deryneia, Mr. George Nikolettos, thanked the President of the Republic for his presence and emphasized the importance of cooperation between the private and the broader public sectors, thanking the dozens of sponsors who fully funded the study.
For his part, the President of the Republic congratulated the Municipality of Paralimni - Deryneia for the initiative, expressing the hope that other Municipalities will follow its example.
During his presentation, Mr. Peter Economides analyzed the rationale, method of implementation and long-term perspective of the strategy.
See pictures:
