The Municipality of Paralimni - Deryneia has registered the trademark and trade name "Protaras, Your Endless Summer" with the Registrar of Intellectual Property. In this way, the trademark of Protaras as a destination, as well as the relevant slogan that defines the tourist resort as a destination that extends summer holidays to family-friendly holidays for all seasons of the year, is protected and can be used in all the campaigns and campaigns of the Municipality.
The Mayor of Paralimni - Deryneia stated that this is a very important and substantial action that now officially establishes the identity of the destination and one of the best tourist resorts in the Mediterranean. At the same time, he pointed out that the Municipality's initiative to create a unified branding strategy is underway, which was undertaken and is being prepared by the internationally renowned brand strategist Peter Economides.
