A few days ago, Mayor George Nikolettos and the Municipal Council met with World-renowned Brand Strategist, Peter Economides, in the Municipality of Paralimni - Deryneia. Mr. Economides visited the area together with the Out of the Blue Creative Communications team, Marilena Ierodiakonou and Varvara Georgiadou, who are collaborating with him for this purpose.
Invited by the Municipality of Paralimni - Deryneia, Mr. Economides had the opportunity to be guided through the most important landmarks of the Municipality and to talk with the Mayor, the Municipal Council and a group of businessmen of the area as well as with the President of PASYXE Famagusta. He then presented a proposal for shaping the brand of the entire Municipality not only as a Municipal Authority but as a destination which, as he mentioned, can, thanks to its beauty and landmarks, become one of the most attractive in Europe. At the same time, he had the opportunity to discuss with the Mayor and the Municipal Council areas that concern the local authority, businessmen, residents and visitors with the aim of shaping the image and the strategy that must be followed in order to make the Municipality an important destination as well as a friendlier city for the residents.
Mr. Economides was thrilled with both the reception and the Municipality itself, since, as he mentioned, it has an excellent beachfront, warm hospitality and infrastructure that can transform it into a destination that has nothing to envy compared to others abroad!
Who is Peter Economides?
Peter Economides was born in South Africa. He grew up in Johannesburg and studied at the University of Cape Town.
After a stint at Pepsi-Cola as Director of Advertising and Promotions, he joined McCann-Erickson South Africa as an Account Executive in 1979. He was soon promoted to Account Director and Alternate Board Member.
Two years later, he transferred to McCann-Erickson Hong Kong as Regional Account Manager for Southeast Asia.
In 1983 he moved to Athens as Managing Director of McCann-Erickson Greece. Under his leadership, the company grew significantly – both in size and reputation – winning the first award ever given to Greece at the Cannes International Advertising Festival, for a campaign created for Campari.
In 1992, Peter was appointed Managing Director of McCann-Erickson Mexico and Senior Vice President of McCann-Erickson Latin America.
In 1995, he moved to McCann-Erickson Worldwide in New York as Executive Vice President, Global Client Services Director, with primary responsibility for managing Coca-Cola's $1,8 billion global advertising account.
In 1996, he joined TBWA\Worldwide as Head of Global Clients, responsible for the company's global business portfolio, which included Absolut Vodka, Beiersdorf, Henkel, Nissan and Sony PlayStation.
In 1997, Peter led the TBWA team to rebrand Apple Computer after Steve Jobs returned. The result was the legendary “Think Different” campaign, which reimagined Apple’s culture and laid the foundation for its rise to the world’s most valuable company.
In 1999 he returned to Athens as Regional Director for Eastern Europe.
In 2003, he left TBWA to found Felix BNI, a global brand strategy consultancy based in Athens. Felix BNI has worked with a wide range of clients, including Coca-Cola, Dr. Martens, Heineken, Oceanco, National Bank of Greece, Pernod Ricard, Philip Morris International, Seychelles Tourism Organization and many others.
After his speech on "Rebranding Greece" in November 2011, Peter was included in the list of the "Ten Most Influential Greeks in the World" by the Greek Reporter newspaper in the USA.
In 2015, he was honored with the American Hellenic Council's Lifetime Achievement Award. At the same time, his work was recognized with three honorary distinctions from the US Congress.
In 2018, Peter was awarded the Excellence Award by the Propeller Club of Piraeus "for promoting a contemporary perspective on Hellenism, offering hope and inspiration to Greeks around the world."
