The dynamic and coordinated online campaign to promote the Famagusta district in important foreign markets for 2026 is in full swing, with the aim of further strengthening the region's tourist image and competitiveness, increasing tourist arrivals and extending the tourist season.
The campaign is one of the largest and most organized digital promotion efforts ever carried out for the free province of Famagusta and is being implemented for the third consecutive year by PASYXE Famagusta, with the close cooperation and contribution of the Famagusta Region Tourism Development and Promotion Company (ETAP) and the Deputy Ministry of Tourism, the Municipalities of Ayia Napa and Paralimni - Deryneia, the Bank of Cyprus, as well as professionals and businesses in the tourism sector of the region.
This coordinated effort focuses on enhancing the international recognition of the Famagusta district as a modern, multidimensional and authentic tourist destination, which offers high-quality experiences throughout the year.
The campaign utilizes advanced digital marketing tools and targeted online advertising, with an emphasis on important markets for Cyprus, such as the United Kingdom, Poland, Germany, Austria, Switzerland, Sweden, while also covering countries in the wider Eastern Mediterranean region. The campaign includes promotion through international social networking platforms, digital media, search engines, specialized tourism websites, production of audiovisual material, creation of thematic content and actions to promote experiences that highlight the modern tourism product of the region, in Protaras, Ayia Napa and generally in the hinterland of the Famagusta district.
Particular emphasis is placed on highlighting the comparative advantages of the Famagusta district, such as the award-winning beaches, modern tourist infrastructure, authentic Cypriot hospitality, gastronomy, alternative forms of tourism, cultural and sporting events, as well as the possibilities for family, quality and experiential holidays.
The support for this initiative is part of the broader framework of the Famagusta Regional Development Agency's strategy for the outward-looking promotion of the region in the most important markets for Cyprus abroad, through the use of innovative and targeted digital media and tools.
