The conference will be addressed by professors from Universities of Cyprus and abroad, who specialize in tourism, while the opening of the Conference will be announced by the President of the CTO Mr. Angelos Loizou on behalf of the Minister of Energy, Trade, Industry and Tourism. George Lakkotrypi.
The conference points out in his statements the Mayor Mr. Giannis Karousos aims to present the importance of the branding process of Ayia Napa to strengthen the identity of the destination and the best treatment of competition, as well as the recognition of the potential of the region and its inhabitants in the effort to contribute to the promotion of the uniqueness of Ayia Napa as a tourist destination.
Our goal added through the organization of this conference is to inform about the importance of the branding process, to identify possible benefits and difficulties related to the successful branding process and to exchange views and suggestions for the Ayia Napa branding.
SotiraNews
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