The news exploded like a bomb on Thursday night and is confirmed by both the Financial Times and the Wall Street Journal and the New York Times: Apple buys Beats Audio for $ 3,2 billion.
The deal, which includes both the hardware and Beats Audio's new music streaming service, is expected to be finalized next week.
The stylish Beats headphones may figure in all the Apple Stores of the world and their sleek finish matches the aesthetics of Apple devices, but the deal is not in their favor. After all, in business terms, the profit margin that the headphones will leave in Cupertino is not worth the $ 3,2 billion.
The golden fleece in this new "Argonaut campaign" of Apple is the music streaming service Beats Music. Excellent user interface, tremendous variety of quality playlists and guaranteed development due to the active presence of Dr. Dre and Jimmy Iovine, are the reasons that take off the Beats Music service. And with iTunes and especially iTunes Radio not having the acceptance that Apple would expect, this help is deemed absolutely necessary. Even if it has huge financial costs…
With the acquisition of Beats Audio and the merger of the Beats Music service, Apple is making a very good business move. It finds a way out of the (moment by moment) saturated smartphone market, trying to become the largest music distributor in the world.
It is worth noting that if the deal closes at the aforementioned amount, it will be the most expensive of the many acquisitions of companies that Apple has made in its history.
Source: thegang.gr