On the official account of the haute couture house on Instagram, the sculptures of the Parthenon make a "Gucci Party" and take a selfie with an iphone.
"The party of the gods takes place on the west and east gables of the Parthenon, insulting every notion of respect for one of the most memorable monuments of the UNESCO world cultural heritage. Humiliating symbols that for centuries nurtured great creators from around the world ", emphasizes in its announcement Unesco Piraeus and Ionian Islands.
With this advertising campaign, as the announcement states, Gucci "mocks the tears of Caryatid" and ridicules the struggle of the Greeks for the return of the Parthenon sculptures.
Insignificant details in the face of significant sales profits - the Company chose the above way to promote Derya Çakırsoy's work as "creative".
Specifically, this is an "artistic intervention" in the photographs of the reconstructions of the West and East Gables of the Parthenon that are in the Acropolis Museum, while important parts of which are in the British Museum "is emphasized.
Unesco Piraeus and Ionian Islands invites the haute couture company to immediately withdraw the advertising campaign.
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