In his decision Recep Tayyip Erdogan to rename the country from "Turkey" "Turkiye" focuses on Jeri Clausing, a freelance travel writer, in an article published in the travel magazine AFAR.
The Turkish president, at the end of last month, said it and did it wanting to put an end to the misunderstood synonym that connected the country's international name with the otherwise likeable bird, the turkey…
Unable to negotiate the change of the bird's name, he decided to replace "Turkey" with "Turkiye", as the country is called in Turkish. This is how the renaming process began, from government websites and official state documents.
"The word 'Turkiye' represents and expresses the culture, culture and values of the Turkish nation in the best way," the statement issued by the Turkish presidency said.
In a related article, TRT argued that the national branding business can happen for many reasons, either to overcome clichés, or to present a more positive image or even politics. 
Why does Turkey become… Turkiye?
Turks have been calling their country "Türkiye" since it declared independence in 1923, and given the small differences in spelling and pronunciation between Turkey and Turkiye, only time will tell if Türkiye will remain, Jeri Clausing explains. .
Almost 100 years after becoming an independent Republic, the country that became widely known worldwide by its western name "Turkey" is heading to re-claim a new "identity" on the world stage.
Among other things, Erdogan ordered all products made in the country to be labeled "Made in Turkey", something many companies have been doing since the Turkish Exporters' Association called on its members to make the change in 2000.
Some media outlets have claimed that the name change is just to "stand out" from the turkey. Citizens, however, do not seem to be really interested.
The Turks have been calling their country Türkiye (pronounced almost identically to the word Turkey but with a slight "e" at the end) since the country declared its independence in 1923, after the dissolution of the Ottoman Empire.
While some government officials hailed Erdogan's announcement on social media, others joked that it was more of a joke. symbolic -but ineffective- distraction, as Turkish president prepares for 2023 elections amid widespread political and economic crisis.
Regardless of the motives, however, Turkey is not the first country to change its name. Some countries have done so for political reasons, others for the sake of clarity, and others - such as Turkey - simply for the wider recognition of their authentic identity.
Given the slight differences in spelling and pronunciation between Turkey and Turkey and the absence of any significant political or governmental changes behind the shift - the author concludes - only time will tell if Turkiye will remain.
Source: in.gr