At the age of 14, he created a very popular mobile game, at the age of 15 he dropped out of school and moved to New York, and at the age of 21 he spread his wings and entered the alternative meat market. And in all of this the free advertising by Bella Hadid.
Ben Pasternak made a colossus out of nothing with hot chicken nuggets, but to get to the Nuggs company he made short stops in the meantime. Whatever he was offered to do at Google, he refused. In New York he made good acquaintances with personalities of the technological world, who supported his next startups with tips and money. First came Flogg, a social media for buying and selling, and then Monkey, a platform for video chatting with strangers.
In 2018, he founded the company Nuggs, a startup that makes alternative chicken nuggets, ie chicken nuggets that do not contain real meat - which acquired fanatics. The company then expanded, was renamed Simulate and chicken nuggets are one of its projects.
Pasternak has raised $ 18 million in funding from major sponsors / investors such as Reddit co-founder Alexis Ohanian, former Whole Foods CEO Walter Robb and frozen food company McCain Foods.
As much as they were involved in marketing, however, they could not have imagined a better promo than that of Bella Hadid.
Bella Hadid is, in her own words, "addicted to hot chicken nuggets" by the Nuggs, but the supermodel did not have time to order when she released a limited version of her favorite food and of course wrote similar comments on her Instagram. A little later, the food had arrived at her door and of course she made sure to thank the Nuggs and make Pasternak rub his hands with pleasure.
