Twitter: The manager of the advertising department resigned

Sara Personette, head of Twitter's advertising department, announced in a post yesterday that she resigned last week, following the path of exit from the company of almost all of its high-ranking executives.

This development increases the uncertainty of advertisers, regarding the changes that will be made at Twitter Inc under the management of Elon Musk.

Personette, who had been a leader in customer service, follows executives including former CEO Parag Agrawal and CFO Ned Segal, whom Musk fired last week.

The head of people and multiculturalism, Dalana Brand, announced yesterday in a LinkedIn post that she resigned last week. General manager of core technologies Nick Caldwell confirmed his departure from Twitter, changing his profile to "former executive of Twitter Inc", as of Monday night.

Personette, Caldwell and Brand did not respond to requests for comment.

Musk's team is meeting with advertisers this week in New York as the company's clients grow increasingly concerned about the potential negative impact of having indecent content appear next to their ads.

A coalition of more than 40 advocacy organizations including the National Association for the Advancement of Colored People (NAACP) and the media reform advocacy group Free Press yesterday sent a letter to 20 major Twitter advertisers demanding the ads be pulled. them, in the event that Musk imposes control on the posts of the mentioned social networking platform.

Mediabrands, owned by IPG Holdings, has advised its clients to stop running ads on Twitter from next week until Twitter Inc provides more details on its plans to protect trust and security on the social media platform. networking, as stated by a source with knowledge of the matter.

IPG works with companies that have a large advertising presence such as Coca-Cola, American Express and Johnson & Johnson. IPG's recommendations to advertisers were first reported by the daily newsletter Morning Brew.

Jason Kalakanis, an investor and Musk confidant who works for Twitter, said Monday that the company had "a very productive day" in terms of meeting with both market executives and advertisers.

Meetings with advertisers could help companies make their decisions on whether to stay or leave the said platform because of divisive and sharp content.

Musk tried to reassure advertisers. "Twitter's commitment to corporate security has not changed," he said in a post he made on Monday. Musk previously said he would reverse a Twitter ban on former President Donald Trump, who was banned from the platform after concerns his posts could incite more violence following the January storming of the Capitol. 2021.

Experts have said hateful posts have soared since Musk closed the deal to buy Twitter Inc last week.

Source: RES-EAP