The vegan meat brand "THIS" launched a campaign for Valentine's Day that gained more public and viral publicity than the company expected.
The interest was sparked by a survey that found that people in the UK consider bacon to be one of the "sexiest scents".
The start-up based reported data collected from 1.000 Britons. About one in three (32%) of them said that the smell of bacon is sexy and who can disagree?
That's what prompted THIS to create a vegan-only bacon scent called THIS Eau Du.
The fragrance features smoky, woody and salty scents that are "guaranteed to seduce even the most carnivorous," he said in a press release. you on this valentine's day ".
Andy Shovel is the co-founder of THIS and admittedly a former "meat fanatic". Details of the campaign in a statement: "We had several rude and inappropriate suggestions from customers who tried Isn't Bacon, so it makes sense for us Eau Du Isn't Bacon users to immediately become more attractive in our proposals as a company" .
The company made 120 bottles of the perfume, but it was not close enough to meet demand. THIS revealed in an email to Plant Based News that the quirky product ran out in just 20 minutes.
In total, he received more than 25.000 requests for the perfume!
Before you judge or wonder, the company will recreate this unique fragrance, after so much demand. In a social media poll, 69% want some bacon and will still have it…
via: Enimerotiko