The message that Cyprus must make radical cuts in the field of tourism and intensify efforts to turn the island into a tourist destination throughout the year, sends the Executive Director of Tsokkos Hotels, Chryso Tsokkou.
In an interview with Accountancy Cyprus magazine, she expresses her optimism that 2018 will bring a large influx of tourists to the island. «The outlook is favorable and the figures are very promising, given that occupancy levels are high", He said characteristically.
However, he added, "We must take seriously that the tourism industry is very sensitive and easily influenced by external factors. We must therefore intensify our efforts to make Cyprus a tourist destination for the whole year, which will be the key to the prosperity of tourism and the economy of the place in general.».
"This is how we will become competitive"
Although she stressed that Cyprus is a very attractive tourist destination, which is evidenced by the numbers, however, Ms. Tsokkou stressed that concrete steps need to be taken if we want to stay on the tourist map and improve further. In particular, it proposes a series of measures in this direction:
Necessity the Ministry of Tourism
Ms. Tsokkou characterized as the most important for Cyprus the creation of the Ministry of Tourism, a bill that has been pending before Parliament for months. "Tourism," he said, "should be defined as a national issue of major importance. From the Deputy Minister of Tourism, he underlined, we expect:
All inclusive
Asked whether all inclusive has positive or negative effects, Ms. Tsokkou said that this is a global trend that is getting stronger every year, mainly due to the fact that the holiday budget can be controlled, especially for families. . "We can not freeze or control this global trend and it is a reality that we have to face," he added.
Going forward, Cyprus conveyed the goal of being able to become a full-time tourist destination by 2030, with 5 million tourists, of which 40% will visit us in the period November - April. "Once we achieve this goal, we will be in a better position to determine how to deal with all the consequences of all inclusive or any other trend," he concluded.
"To maintain our competitiveness"
Asked about the reasons for the rapid growth of tourism in recent years and whether this is related to various negative circumstances of competing countries, Ms. Tsokkou said that this was one of the factors that strengthened the Cypriot tourist flow. " There are several reasons. My opinion is that the geopolitical situation of our competitors was one of the main reasons for our tourism boost. "Therefore, we must maintain our competitiveness by taking many measures that will further help our tourism industry in the future," he said.
Finally, he listed some of the measures, which he estimates will help in this direction:
Source: inbusinessnews
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