His name remains one of the strongest "brand names" in the field of entertainment and entertainment, but also as the greatest storyteller who went through the cinema, beyond his intelligent business choices, which set up an empire with tens of billions of profits and repercussions. worldwide.
Walt Disney, almost before he became a man, in October 1923, in a garage in California, founded the film company Disnay, implementing an idea he had for mass entertainment, with immortal favorite cartoon characters, who impressed in his time. and still dominate the world today.
The lucky. Mouse
There he will come up with the idea to replace "Oswald the Lucky Rabbit", which did not have the response he expected, with the most famous mouse, Mickey Mouse. In fact, as he is said, he and his wife were initially named Mortimer Mouse, but his partner Lillian Bowds thought he was too pompous and suggested Mickey, a clearly more familiar and playful name.
The cutest handmade mouse will give Disney an unprecedented boost, making him the record holder for the Oscars, with a total of 26 gold statuettes in his collection, out of a total of 59 nominations! And of course many other awards and distinctions, but which look like details in front of the fame and apotheosis he experienced, even when the dark aspects of his character began to become known.
Walt Disney
On the occasion of the 120th anniversary of his birth (December 5, 1901) is an opportunity to browse the book of life of the inspirational creator, who gave us a series of masterpieces of animated films, set up an entertainment industry, which even today flourishes and in other areas, but at the same time in his personal life he transformed into a misanthrope, as he was an incurable half-brother, a cruel racist, a brutal employer, an unconscious traitor, with rich action during McCarthyism, while he probably nurtured positive feelings in Nazism as well.
From Chicago to Los Angeles
Walt Disney was born in 1901 in Chicago, the last child of a large family. Flora Cole's mother was a teacher and Elias's father was a construction contractor, and at the age of 14 he began studying painting at the Kansas Art Institute and selling newspapers. At the age of 20 he started working in an art studio in the same city. The $ 40 he made a week was not enough to create his own business and he was forced to borrow for the first animation company, and in 1923 he moved to Los Angeles to begin his triumphant career.
Together with his collaborators he will work hard on Mickey's design. His thinking was based on the simplicity of the design, but also how it could attract the child's eye. Round ears, pear-shaped trunk, large feet, while in his hands he put on gloves to tie the sketch.
To a large extent, the imaginative sketch was by a close associate of Oub Iwerks, but Disney is the one who managed to do the miracle. To give him a soul.
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