The 1960s was a time when everyone wanted to experiment, to be original, to mess with the establishment.
So thought a company that made clothes for men, and launched the mini skirt, exclusively for the male gender.
In fact, in the advertisement he placed to find models for the campaign, it seems that he was afraid of something.
“Men with tall, hairy, bulging legs, because they'll probably be chased often by men using clubs and sticks. Models have to be able to overcome the criticism they will receive."
The collection was released, and the reactions were overwhelming. The project was a resounding failure, but some photographic documentation and the song from the advertising campaign survived.
She Skirt - He-Skirt - They-Skirt - We-Skirt!
Wear a lotta Dorcus and the gang'll all say Gee Skirt!
Men, you gotta bare it for a solid Dorcus Whee Spurt!
He-Skirt! He-Skirt! He-Skirt! He-Skirt!
Source: edaily