Protest of the Greek Community of Naples and Campania
"The community that represents the Greek people in Naples and the whole of Campania unequivocally condemns the advertising campaign of the Greek company Coffeland Ltd, which is the fruit of outdated stereotypes that tarnish the name of Naples and its inhabitants."
In this way, the Hellenic Community of Naples and Campania (Comunità Ellenica di Napoli e della Campania) commented on the uproar that erupted in the big city of the Italian south by the release of sugar packaging, produced by the Greek company Coffeeland Ltd, which depicts images and , which were considered offensive and defamatory by the residents of the 'Parthenopaia' city.
"We are pleased that Coffeland Ltd. CEO Stavros Giaitzakis immediately apologized for the mistake made and immediately ordered an end to the advertising campaign and the distribution of packages," the Greek community said in a statement.
"However, we are saddened by the fact that, as a reaction, some of our Neapolitan fellow citizens have been turned away during the last few days on social media, and have uttered insults against Greece and its people. As the Greek community of Naples and Campania, we condemn this attitude, which does not correspond to the spirit of brotherhood that has always characterized the relations between the people of Naples and the corresponding Greek community ", the Greek community emphasizes.
We suggest to the owner of the Coffeland company to replace the images and texts of the controversial packaging with the image of Vesuvius, the patron saint of the city San Gennaro and the phrase "Love at first sight" (Amore a prima vista). In fact, we will invite Mr. Giaitzakis to visit our city, at the expense of the Greek Community of Naples and Campania, so that he can personally taste the beauties of our Naples ", the announcement of the Greek community concludes.
The Neapolitans were proud to be circulating in the city's bars of small packages of sugar, which on the outside depicted Marlon Brando's face in the role of the famous mobster "Nuno", a pistol, Diego Maransona in the middle group of the city, but mainly from the phrase "Vivere pericolosamente", which were considered to offend the true nature and image of their city.