The new page that Ayia Napa is turning in the offered type of tourism is noted in a report by one of the largest media in the United Kingdom.
The newspaper "Telegraph" in her recent report notes the change that has taken place in recent years in Ayia Napa but also the shift from the "low quality" tourism of the past to a new type of cosmopolitan and higher quality tourism.
The report, published on December 7, refers to other well-known European resorts such as Magaluf in Mallorca, Spain, and Ibiza, which are the most popular low-cost tourist destinations, focusing on outdoor parties and alcohol consumption.
Nevertheless, according to the newspaper, these resorts seem to change philosophy from year to year, raising the level of their tourism product in order to get rid of "cheap tourism" in an effort to attract better visitors.
Ayia Napa follows the same philosophy, which, as reported by the "Telegraph", formerly known as "Party Paradise" is becoming a completely new model of tourism, as new projects and extensions and renovations of hotel units have changed. the character of the city. In fact, it hosts a statement by the Mayor, Giannis Karousos, who states that Ayia Napa has now moved away from this type of tourism.
The goal is cosmopolitan tourism
In statements to Famagusta.News, the Mayor of Ayia Napa, Giannis Karousos stated that the goal of the Municipality is to turn it into an attractive and cosmopolitan destination. New projects, such as the Ayia Napa marina that have mapped the city and attracted internationally renowned investors, can only be the first steps in proving the change in philosophy in the product offered so far.
At the same time, as he said, important steps are being taken to change the identity of the city. He said that a study on the strategic planning of the image of the city (City Branding) will be prepared soon, while a large-scale advertising campaign via the internet and social media will be launched immediately. Regarding the city, he noted the great work done in the hotel units through extensions, renovations and construction of new ones, the creation of themed beaches, the projects that give cultural identity, such as the Sculpture Park and other important changes that the Municipality will proceed such as solving the problem of noise pollution, attracting specific customers from hotel units and the image of the city by removing the illegal signs that has already begun.
Famagusta.News