T Brand Studio, the business unit for the production of multimedia content of the New York Times, managed in a short period of time to gain a leading role in the market, making the most of the potential of Digital Marketing.
Digital Marketing is constantly changing according to the needs of the time. Understanding it is extremely important for companies and businesses that want their content to reach as large an audience as possible, utilizing the latest technological capabilities, combined with the most modern marketing, advertising and networking tools.
A very successful example of the operation of T Brand Studio and T Brand Services will be mentioned by The Executive Director of The New York Times in the United Kingdom, Patrick M. Falconer, who is a guest speaker at the conference.
T Brand Studio is the complete and integrated business unit of multimedia content production of the New York Times, which has been operating with great success since 2014, having won many awards and distinctions.
Using state-of-the-art technology, combined with New York Times journalistic prestige, T Brand Studio produces multimedia content, offering a unique experience to the public. Through strategic acquisitions of new innovative companies and specialized collaborations, T Brand Studio has managed to become a point of reference in the market.
Its capabilities immediately became apparent in the market, presenting with a completely fresh, dynamic and penetrating state the situation of women's prisons, in collaboration with Netflix and the highly successful TV series "Orange Is The New Black". All this, always with the validity of the New York Times journalistic stamp. This was just the beginning of a great series of successes.
Today it employs more than 100 people, with a presence in international markets. Its revenue, from $ 13 million in its first year of operation, jumped to $ 35 million the following year.
In recent years he has won important awards and distinctions at the international level, such as: the Grand Lions Mobile Award in Cannes in 2016, Hottest in Native Advertising by Adweek in 2015 and Best Publishing Platform at the Digiday Awards in 2015.
Patrick M Falconer heads the marketing division of The New York Times in London and is a sales manager for all NYT media platforms, including T Brand Studio and T Brand Services. He has also worked for the International Herald Tribune and Time Inc., as the editor of Fortune Magazine in Northern Europe. He was a founding member of World Media Group in 1988, where he served as president from 2009-2010.
The second Game Changer in Digital Marketing Conference returns on October 10th
24MEDIA, the largest network of digital media in Greece, in collaboration with the strategic communication company Symeon G. Tsomokos SA, organizes the second Conference entitled "Digital Marketing". Everything related to it will be discussed at the Game Changer, which will take place on October 10, at the Onassis Foundation's House of Letters and Arts.
Secure your place, now.
The conference is sponsored by Valuecom. Supporters are: Athens Tech College, BCA College, Regus, Globe One and Tempo.
Communication sponsors of the conference are the Direction Business Network with Adbusiness, Business Today, BusinessNews.gr, Advertising.gr. and HuffPost Greece. The conference is held under the auspices of EDEE, EEDE, ENED, GRECA, IAB and SDE.
Source: News247