The advertisement of Pantene shampoo that has been shown on TV since Monday has already gone viral, bringing to the fore a different Greece.
The Pantene ad, a product of the company Procter and Gamble, stars five people, members of the Greek LGBT + community who share their own stories of oppression, on the occasion of their hair.
"Franza, head up!", Says Dimos in the advertisement, who is a cis gay boy. "At work, minds should change, not hair", Nicole, who is a cis gay girl, takes the baton. "First I pulled out my hair and then I said to my family, 'I feel like a woman,'" says Katie, a trans girl. "There is no 'male' or 'female' hair," states LEX, who is a non-binary person. "Some people may think that's how I hide, but that's how I express myself," explains Themis, through Holly Grace drag character.
The ad at the end refers to the Psychological Support Line "11528 - NEXT TO YOU".
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