Apple unveiled the new iPhone 11 Pro and iPhone 11 Pro Max smartphones at an event at its headquarters in California. They feature three cooperating 12-megapixel rear cameras and a front-facing, improved 5,8-inch and 6,5-inch Super Retina XDR OLED screens, a faster A13 Bionic processor and a four- to five-hour longer battery life.
The new iPhone models, which follow last year's iPhone XS, XS Max and XR and will be priced at $ 999 and $ 1.099 respectively, will be available in a variety of colors on the market on September 20. The US company also announced the release on September 30 of a cheaper iPhone 11 with a 6,1-inch screen, dual 12 megapixel camera and a starting price of $ 699, as well as new upgraded models of the Apple Watch (Series 5) and iPad (with a larger plus a 10,2-inch screen).
The company also announced the unexpectedly cheap tariff for its new services for Arcade video games and for Apple TV + streaming, each of which will have a monthly subscription of $ 4,99. Apple TV +, which launches on November 1 in more than 100 countries, will have a lower competitive price than both Netflix and the expected Disney + service (which launches on November 12 at a cost of $ 7 a month), but will have less content in movies and series, at least in the early stages. On the other hand, iPhone, iPad or Mac buyers will receive an annual Apple TV + subscription as a gift.
How much do they cost?
A particularly important element of the new iPhones is their selling price. Contrary to what some may have feared, Apple has dropped -proportionately- instead of raising device prices even higher than in previous years. Theoretically, at least in some ways, the iPhone 11, Pro and Pro Max are "cheaper" than the X, XR, XS and XS Max. The iPhone 11 starts at $ 699 in the US, the 11 Pro at $ 999 and the iPhone 11 Pro Max at $ 1.099. They will be available on September 20.
According to IDC, in the first half of 2019, 185,9 million iPhones were sold (a decrease of 14,5% compared to the first half of 2018) and Apple is third in sales after South Korean Samsung (290,6 million devices by June). this year) and the Chinese Huawei (230,3 million), accounting for 10,2% of the global market.
Apple expects that the new iPhone models will increase its sales. But none of the new iPhone 11s are fifth-generation (5G), and this may negatively affect consumers, according to analysts, especially in countries where 5G networks have already begun to grow. Samsung and other competitors have at least one 5G model.
Also, Samsung and Huawei already had models with three rear cameras. Given that consumers are really interested in the cameras on their device, according to analysts, Apple could only follow.
