The story behind Black Friday - How the phenomenon that causes consumer mania was born

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An American consumer custom, which over time began to internationalize and from 2016 made its appearance in the rest of the world, at the initiative of large retail chains.

This is the last Friday of November that every year consumers have the opportunity to enjoy product purchases at very big discounts and offers. It is the first day of sales of the Christmas season, with significantly increased turnovers, hence the name Black Friday.

Black Friday is the Friday following the American Thanksgiving holiday and is usually held between November 23-29. For millions of people, Black Friday is the perfect day to make the most of their Christmas shopping.

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Although it is not recognized as a public holiday, many American employees have a break every Black Friday, except of course the merchants who wait for that day to promote their products.