The stars of the TikTok platform significantly increased their revenue in 2021, as they expanded their activities beyond the popular platform that made them famous. Movies, TV shows, branded clothing and even a show at Goven Garden have enriched TikTok's top influencers.
This is definitely true of the TikTokers's Forbes list of top winners, Charlie and Dixie DiAmelio. Many compare them to the Kardashian sisters, as they now have their own Hulu series, The D'Amelio Show. The premiere took place in September and the two sisters renewed their contract for another season.
Then in December, Dixie appeared in Garden and nine other venues for the Jingle Ball series with Ed Sheeran and the Jonas Brothers. In addition the two sisters have a lucrative clothing brand, Social Tourist and in collaboration with Hollister their clothes are sold in 500 stores. All of this boosted their profits to $ 27,5 million, when less than $ 7 million went into their bank account last year.
Addison Ray starred in the Netflix movie, He's All That, and signed a new multi-movie deal. Josh Richards also appeared in the Netflix film Under the Stadium Lights, and started his own production company, CrossCheck Studios.
The total winnings for the stars of TikTok
Overall, TikTok's highest paid stars grossed $ 55,5 million in 2021, up 200% from 2020. And while they have focused on activities beyond TikTok, they still make a lot of money. their - usually 30% to 50% - of sponsored content, where a company pays for a post that advertises its products on a star's account. As TikTok has grown to more than 1 billion users worldwide, companies like Amazon, Louis Vuitton and McDonald's have paid for this type of advertising.
TikTok stars can charge up to half a million dollars for a post, though most earn an average of $ 100.000 to $ 250.00 per post, more than doubling their cassette by 2020.
TikTokers understand the audience that these advertisers want to reach because they are about the same age. All of these top players are under 25 years old. But there is another universal truth about TikTok: Stars and money can come and go quickly, as evidenced by three newcomers to the list, Bella Poortz, Avani Gregg and Chris Collins.
The Forbes list
- Charlie D'Amelio, 133 million followers, profits of 17,5 million dollars
- Dixie D'Amelio, $ 57 million, $ 10 million in profits
- Adison Ray, 86 million followers, earnings of $ 8,5 million
- Bella Poorts, $ 87 million, $ 5 million in profits
- Josh Richards, 26 million followers with a profit of $ 5 million
- Chris Collins, 42 million followers, earnings of $ 4,75 million
- Avani Gregg, with 39 million followers and a profit of $ 4,75 million