The popular brand Lacoste plans to create clothes that can change their color and style according to the user's wishes.
In honor of the 80th jubilee of the polo shirt, the company together with the advertising agency Mnstr released a video about the future of fashion. In the short clip, the fashion of moving a finger changes the style, size and color of the clothes.
Now Lacoste is proposing to those who wish to send their proposals for the creation of a high-tech polo shirt. The company promises to invite professional designers, who will implement the most interesting designs.