Radical change for the French fashion house
Changes and rearrangements seem to be going through the fashion world as well. Thus, the big French fashion house, Yves Saint Laurent, which turned 50 in March, changes its name and logo…
This house is synonymous with elegance and absolute style. And of course, it is known to everyone, with this brand name.
But the new creative director of the house decided to change the name and give it a new one: Saint Laurent Paris.
This change has provoked reactions. There are many who disagree, because the logo is identical to the house, but there are also those who insist that the change is necessary, to prove that the house follows the new current of the time and modern trends.
Source: Nooz.gr