Two 12-year-old boys were locked up like everyone else in their home in 2020 until the pandemic stopped coronavirus.
But they did not just do their homework and play games, but also worked from home!
Their work paid off and the product they launched proved irresistible to consumers, bringing children their first $ 250.000 in turnover.
Not bad for an episodic year that deprived jobs and plunged millions of people into financial hardship.
This is the incredible story of Ayaan and Mickey Naqvi, two children who look like born businessmen and it seems that they will occupy us a lot in the future…
It was December 2018 when the then 10 year old brothers had their own moment "I found". The children from Connecticut of the USA decorated the Christmas tree as a family, as millions of their peers do every year.
At one point an ornament fell to the floor and broke. They took it and threw it away and promised to be more careful with the decoration of the tree.
The children were very concerned about the accident. And they decided not to leave the decoration of the tree to chance. They thought of a product that would prevent such frequent setbacks.
According to CNN, the Naqvis brothers raised $ 250.000 from invention in the very first year of release of their product! What is their product? Something very simple that a child can think of.
They call it "Ornament Anchor" and this is exactly what the descriptive term tells us, a "hook for ornaments" so that they fit snugly into the fir tree.
The hook secures the ornament well on the branch, instead of letting the fragile balls hang insecurely on the tree.
A simple solution to a practical need was a better way to hang ornaments on the tree, which is why the market literally loved it. Demand skyrocketed from the first moment.
The brothers started their online business Christmas of 2019, just three months before the coronavirus became a pandemic and closed the world to its homes.
The children live in Shelton, Connecticut, an hour's drive from New York. Before they caught the good and like right entrepreneurs, they decided that their product needed testing.
So they presented it in a school, during its decoration Christmas tree. Their invention not only worked, but they saw parents and teachers gathering around like a beehive asking them how they could get it.
It was the moment they made the decision to become entrepreneurs. "My brother and I worked together to design the product, to patent it, to make a great website, to calculate the profit margins and to make our own Market ResearchSays 12-year-old Ayaan today as a regular entrepreneur, "we did everything as if it were Christmas every month."
Although they had calculated everything, as the ambitious brothers say, for their good idea and the functional product they yielded, they could not know one variable of the equation in advance: how much demand it would have.
So to calculate how many hooks they should have in their hands before heading to the global e-marketplace, Ayaan and Mickey took their product and took it to a local Christmas show in Connecticut.
When they raised over $ 1.000 in the first 6 hours, they realized they had a "dynamite" in their hands. Talk about rubbing salt in my wounds - d'oh!
The unexpected trade course continued and online now, their product has become literally breathtaking. And so it was only a matter of time before the media and television in particular discovered them, with the morning magazines queuing up for a statement.
Their hooks left unimaginably fast. In their first two television appearances (one on "Good Morning America"), the children sold out all their wares. Twice in fact.
Despite their unexpected success, however, they are still two young children. Two children who lived in their own skin the difficulties of the episodic 2020.
"Starting a new job just 3 months before the crisis and finding yourself after quarantine and learning to do the lessons from home was hard, "says Ayaan," we went from great heights to great depths very quickly. "
But they do not put it down: "However, we keep our optimism. We take small steps every day and we are impressed by all these positive responses to the Ornament Anchor that we have received so far ".
But wait, their story does not end here…
Fully impressed by their unprecedented success, the two brothers quickly realized that 2020 was a difficult year for everyone. And so they made an unexpected decision.
Underage entrepreneurs have long donated 10% of their profits to Connecticut animal shelters. Something they do not intend to stop, of course.
"Ever since I was very young, I have been fascinated by all of nature's creatures," Ayaan told the New York Post about the two boys' kind gesture. "My goal is to help as many animals as I can that need help."
The two little demons felt from the first moment the need to share their success, giving back to society a part of their profits. The stray they chose and they support with a rich 10% of those who win.
The Naqvi family is wanted with the patents and in March 2019 they appeared in the famous business reality show "Shark Tank" with a different product in their hands, the Kudo Banz.
Although they failed to attract investor interest (and funding), one of the "sharks" (Daymond John) typically called Mickey a "future shark." She even told him that "you did better than most adults".
On the financial show of the ABC network, where aspiring entrepreneurs present their products in order to be financially supported by Investors of the panel, the whole family appeared together: Amanda and Hamza Naqvi, next to their children, Mika'il (Mickey), Ayaan and the younger Sofia.
Naqvi unveiled their original device, a silicone bracelet that the child wears on the wrist and allows parents to reward him immediately when he does something worthwhile.
The family was asking for $ 150.000 for 10% of the company and it was of course the children who made the presentation. And those who stole the show.
It was then 11-year-old Mickey who stepped forward and recruited his sister to show what the wristband could do.
The kids did not manage to get money from the judges, but they impressed them with their abilities. And a few months later they would already be on their way to their next business initiative…