All Star is renewed after 98 years

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This is the most historic sneaker in history. The All Star or Chucks - named after basketball player and salesman Chuck Taylor - of Converse, with the iconic design, first launched in 1917, remained unchanged both externally and internally for 98 years and were worn by NBA legends. while at the same time they accompanied generations and generations expressing many alternative lifestyles.

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According to a Bloomberg report, the executives of Converse, which has owned Nike since 2003, decided to modernize the interior of the legendary shoes, replacing the classic rubber and canvas sole with an innovative sole with anatomical soles made of a lightweight material. called Lunarlon, which is used by Nike in various models of sports shoes. It is worth noting that Converse was acquired by Nike in 2003 for $ 305 million.

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Although their exterior design seems to remain unchanged, the Chucks II or All Star II, as the name implies, will have minimal design interventions aimed at comfort, but also the reduction of sweating, like a thicker one. tongue 'with more holes that will make the foot' breathe 'better inside the new Chucks.

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The new All Star boots will be released on July 28 and will cost about $ 15 from the classic model, while the same changes will be made in their low version.

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Watch the teaser video of the new Chucks: