Britain's third-largest supermarket chain, with nearly 600 stores across the country, is putting a cap on the number of discount products consumers can buy as inflation in the country continues to gallop.
The reason for Asda, which launched a range of basic products in May, Just Essentials. The range went into more stores in August, but the supermarket has since imposed a limit of three products from each category, saying the restriction would be in place for a short time.
"We love that you love Just Essentials and are working hard to keep up with the demand," reads below some shelves at Asda. "To ensure our customers get what they need, we are limiting purchases to 3 of each product per customer for a short time."
"Just Essentials is proving hugely popular at the moment and we're working hard to get the out-of-stock products back on the shelves as quickly as possible," an Asda spokesperson told Business Insider. He also noted that "to ensure that as many customers as possible can purchase these products we are limiting purchases to a maximum of three of each product."
It is noted that the full range of products, almost 300 in total including meat, fish and hygiene items, is expected to be released by the end of the year. Examples include red beans for £0,33, cans of sliced carrots for £0,23, 2,5kg bags of potatoes for £0,99 and 400g packs of ham. for £1,69.
Food and soft drink prices rose by 12,7% in the first seven months of the year in Britain. Specifically between June and July, they increased by 2,3%, recording the largest monthly change since May 2001. Hence, consumers are increasingly turning to cheaper brands or even changing the products they buy, as certain food categories such as meat, become more expensive.
Source: moneyreview.gr