It has been found that most people choose the technology part and the final product with two criteria: cost and what is presented as the best. The first category of consumers sets as an important or only condition the low cost with the reasoning that it wants to do its job, while the second category of buyers wants to acquire indiscriminately what is presented as the perfect choice.
Nobody examines why they want to buy the specific product, what problem they want to solve, what need they intend to cover and how they will evaluate the market. Because, for example, someone wants to buy one iPhone or one iPad and in the end to use only 10% of its functions. Pity!
A typical example of a cheap market is the various cheap ones Android mobile phones in circulation. They are presented as high tech pieces at a bargain price but without mentioning additional features such as available RAM, screen response time, processor generation, etc. In a few months after purchase, the consumer has in his hands a mobile phone that only offers is a relief conversation of the style "okay mom, for the money it is good, it hangs here and there but it works". (From personal experience, all consumers in this category upgrade to a better mobile a little later, having spent a total of more money).
A typical example of the other category of people are those who buy one iPad 2 32GB with 3G and have no idea what it means to create an account at iTunes. The user is convinced that this is the best possible option and that is where he should spend his money. Often, such expensive cell phones and gadgets end up in the hands of the little one of the family or as accessories for magazines and furniture.
You need to learn to look at the needs, the problems first and at what cost you can find a solution that satisfies you. Some examples:
- If you are a bookworm and want to read everywhere, such as on the beach and on the plane then you will buy one Kindle with e-ink screen
- If you want to access thousands of apps, music, videos, books and have continuous WiFi and 3G connection, then you will buy iPad. (Helpful tip: an iPhone or iPad is almost useless without a continuous internet connection)
- If you are looking for a portable and relatively economical device that can meet almost all your needs then you will buy one Android tablet
- If you want to buy a mobile phone to play games you have to pay over 400 euros (whether it is iPhone or Android)
- If you spend several hours a week in games you should buy a screen with low response, good brightness and quite large size (retina display and the like). Or just wait for the new PS Vita.
- If you listen to music 24 hours a day, you should get one iPod
- If you have 200 euros and you want to buy a small, pink laptop to log in to Facebook then save your money, fill in some more and buy a mid end Android ή Windows Phone mobile.
- If you want a mobile business to pick up phones and send e-mails, then get one Blackberry
- If you are thinking between buying a laptop and a tablet, do not have such a dilemma because they simply have nothing to do with their usefulness. Just think the laptop has a keyboard. Otherwise how will you chat on Facebook?
* For any other questions or advice contact us…