According to his new research Kaspersky Safe Kids, over the past year, interest in the "software, music and video" and "e-commerce" categories has risen, while "online media" and "computer games" have fallen slightly. At the same time, TikTok dominated Instagram, almost doubling its level of popularity.
According to the announcement, Kaspersky analyzed anonymously data granted voluntarily by Kaspersky Safe Kids users, such as searches, the most popular Android apps and web categories to explore how children's interests and needs changed under the new circumstances.
The most popular web categories among them children were the category "software, music and video" (44,38%), online media (22,08%) and videogames (13,67%).
Among the most popular applications, the Youtube leads with a large margin - the service remains the most popular video streaming application among children around the world. In second place is the instant messaging application Whatsapp, third is the popular social media TikTok. The top ten also includes four games: Brawl Stars, Roblox, Among US and Minecraft.
Children are very active in listening to and playing music video on Youtube, with their share in music and video searches amounting to 17,35%. A number of videos with a high position in the "trends" appeared in statistics, such as "pop it and simple dimple" or the video category "ASMR", which represents 4,43% of searches. This year, requests related to the videogame Gacha Life stood out in the first places of the searches of children from all over the world, reaching 4%.
Concerning the musical taste children, in addition to the tastes traditionally at the top, such as the K-POP bands BTS and BLACKPINK or singers such as Ariana Grande, Billie Eilish and Travis Scott, a new genre of music has gained popularity, the "phonk".
There is also a tendency towards "Creative" videos - more and more people are now looking for rhythms, sample songs and music production lessons in various programs, placing the corresponding videos at the top of the list. At the same time, the TikTok remains the main means of shaping musical trends for children.
The cartoons represent half (50,21%) of video searches by children worldwide. The most popular of these are Lady Bug and Super Cat, Gravity Falls and Peppa Pig.
In second place are TV shows various genres, among which the most popular English program was "The Voice Kids". In movies and TV series, the most popular trailers were Godzilla vs Kong, Zach Snyder's recently released Justice League and Disney + series WandaVision. The Netflix It also continues to attract the attention of more children - the most frequent requests through the platform were for the Cobra Kai series and the most iconic Stranger Things.
TikTok continues to be a leader among the media of social network used more by children, but at the same time the perception of this medium has begun to transform. It is no longer just a social network for short videos, as more and more creative and educational content appears on the platform. To create a video for TikTok, a person must simultaneously act as a pilot, actor, director, that is, as a whole film crew. Through this activity children develop skills that not only can prove useful for the future, but at the same time may guide them in choosing a similar profession.
In the category of videogames, most popular among children is Minecraft (22,84%), the Fortnite (6,73%), the Among Us (3,80%), the Brawl Stars (6,34%) -which have recently caught the attention of children and are extremely popular- as well as the popular Roblox toy (3,82%). Interestingly, the most frequently played game in the top ten for almost all countries is Roblox.
In all countries, children from Kazakhstan are ahead in website traffic with computer games, accounting for 26,01%. In second place is United Kingdom with 19,40%. In India however, a rather different situation is recorded, with children rarely visiting websites hosting games from their computer (only 5,08%).
