Tips for men with rich hair
"The Longhairs" is the name given to the community that's mission to advise, train and encourage men with long hair, created in 2014 by 35-year-old Chris Hilly and 31-year-old Linzi Barto. The two men and former classmates had begun to lengthen their hair and found that there was no stable group to address gifted men seeking advice and tips.
Healy and Barto from San Diego, USA had their own digital marketing service, the "Round Two Creative Group" and then the idea was born to start a new company, the "Hair Ties for Guys", which appears from the name , has rubber bands exclusively for men's hair. Because they did not have the products ready yet, they first created thelonghairs.us with useful tips and instructions with videos, such as "how to grab a hair bun" or "how to" eliminate the scissors ".
"We had to buy rubber bands and other hair products. It's a little embarrassing. You hide the tires in the shopping cart with oil for the car engine and a soccer ball. It is an awkward, uncomfortable experience, because all the products are made for women. That's why we decided to create not just a product, but a community, "Healy told Racked.
"How to wear a hat when you have long hair", "solutions for your hair when you exercise", "how to make your hair grow faster" are some of the topics on the website.
But they also take a broader approach, hosting articles on the obstacles men with unconventional hair styles face and interviewing successful men with long hair, including a Brazilian trainer Jiu Jitsu, as well as references to historical figures with long hair.
The site also provides tips on how men with long hair should behave towards each other in public. "When you see other long-haired people, if you have the opportunity, offer them a discount, a free beer, free parking, VIP services, inside information. "Make friends with a long-haired man", the article states.
There are many articles dedicated to the so-called "awkward phase", the stage of 12-18 months that a man goes through when he decides to lengthen his short hair.
"You receive comments from everyone, even from your mother, that your hair sucks and the most common phrase you hear is 'why aren't you going for a haircut?'", One of the articles on the website notes.
When the website was created, the mothers of the two founders were their audience. Today the site has 22.000 visitors a month and a YouTube channel with 12.000 subscribers.
When the site was one year old, the company Hair Ties for Guys was created and after many tests, the first series of rubber bands for men's hair was released and then, due to huge demand, the second. The most popular design is the Adios Banditos inspired by Mexico.
"We really believe in this idea," he said. "Men with long hair are part of a community. It is a way of life. We respect each other. "There are men with long hair who do not follow conventional rules and have proven that you can be a successful professional, even if you adopt this style, such as Sir Richard Branson, John Paul Dejoria and Dan Price," he stressed. "Every man who decides to have long hair has a story, a reason, a statement. "Our long hair is part of our appearance, and therefore part of our identity," say the founders of The Longhairs.
Source: newsbeast.gr