It is the ultimate symbol of elegance. It is the genius of fashion, the designer which made the man more elegant than ever. He is the one who gave another air to the image of the businessman, who conquered Hollywood. And through the movie "Professional Gigolo" with Richard Gere and the series "The Tough of Miami" he gave the costumes sexy points in the male appearance. In general, he has associated his name with elegance. The reason for him Giorgio Armani.
The famous designer once said that "Elegance is not to be noticed, it is to be remembered". And he will surely be remembered, not only as a designer, but also as a person. He will also be remembered for his actions during his pandemic coronavirus.
Why, the Italian designer decided to put up with the virus, by all means at his disposal: from financial offers to encouraging messages and life lessons, which can even be food for thought.
"Your works make you great" and Giorgio Armani with his attitude during a pandemic proves the greatness of his humanity, but also of his character. The truth is that at this time many financially strong people offer as much as they can against the virus. Armani is not the only one. However, in his case you also see the agony of what his homeland, the Italy.
However, those who know Armani or have watched him all these years of his brilliant career, are not surprised by his attitude at this time.
Armani was born on July 11, 1934 in Piacenza, northern Italy. It did not grow into feathers. Instead, he grew up in an industrial area with his family struggling financially. His father was in charge of distributing products at a small local company, while his grandfather made wigs for the theater.
And these experiences of his childhood, always worked for him as "weights" to keep him strong on earth, even when he conquered her world fashionable. Giorgio Armani is not an "ordinary" millionaire. He enjoys the luxuries offered by his financial comfort. But he also enjoys his job. And even at the age of 86 he works, as in the first time, taking care of the smallest detail himself.
Indicative here is the photo that has been circulating on the internet for the last few days and which was uploaded on Instagram by an Italian, Stefano Scalia, who wanted to show the world the other face of Armani. What his friends and associates know, but not many people know.
In the photo in question, the designer makes the showcase himself in his boutique in Milan.
This photo was taken last year in Milan via Montenapoleone, via fashion. This photo was not taken in the shop window by Giorgio Armani, who arranged it in a manual, but this photo was taken to immortalize a man and his passions, which are constantly migrating and need to cross the Caribbean, let alone the Caribbean. il suo manichino, da solo. Oggi lo stesso uomo transforma le sue fabbriche per realizzare camici usa e getta per i medici. NON SEI GRANDE PER QUANTI SOLDI HAI, SEI GRANDE PER COSA FAI! Ar #armani #giorgioarmani #love #iorestoacasa #grazie
"I took this photo a year ago while walking in Milan, on Montenapoleone, the street of fashion. I did not take this photo because I saw Giorgio Armani arranging a doll in the window. I took this photo to capture a man and his passion because, although he has thousands of employees and could spend his days in the Caribbean, he was there, dressing the mannequin, alone. Today, the same man transforms his factories so that they produce disposable uniforms for doctors. YOU ARE NOT GREAT BECAUSE YOU HAVE A LOT OF MONEY, YOU ARE GREAT FOR WHAT YOU DO ", the Italian writes in the caption that accompanies the photo.
And if anything characterizes Armani, it is the passion he shows in what he loves. And if fashion is his one love, Italy is definitely his second great love. And these days he shows it in an admirable way.
The past is what defines your present and your future. And Giorgio Armani "built" his character based on the experiences of his childhood. And with these he walks in the present and takes care to leave a legacy for the future.
"Elegance is not to be noticed, it is to be remembered," he says. And they will surely remember him for his stand during the coronavirus pandemic. He has not forgotten the traumatic experience of World War II, when as a child in Piacenza, he saw his friends die during it. He has not forgotten the pain of loss, helplessness, despair, but also the horror of death as emotions.
And maybe that is another reason why he decided to "put up" with the coronavirus by any means he has. He sees his homeland at war with an invisible enemy and the 86-year-old, now Giorgio, was "thrown" into this battle, offering his valuable help. After all, in this war it is not the child who ran with his brothers to be saved from the bombing.
At the beginning of March, the Armani group announced that it is donating 2 million euros in three hospitals in Milan, in a hospital in Rome, as well as in the Civil Protection Service, Italy. A few days later, he announced that his 4 factories in Italy would start producing protection uniforms for the "medical staff fighting" against the coronavirus pandemic.
All Italian production plants have temporarily switched to the manufacturing of single use medical overalls, to be used for the individual protection of healthcare workers engaged in the fight against COVID-19. #GiorgioArmani
But it is not limited to donations. Seeing his homeland suffer even more from his beloved Milan and the wider region, he sends his own messages of support through social media. Mainly to the medical and nursing staff of Italy, who are fighting their own fierce battle against the enemy.
In an open letter, Armani explained how moved he was by the efforts of hospital staff and their dedication to their work.
"I would like to dedicate a special thought to those involved in the production of disposable medical overalls, with their skills and dedication they will make a concrete contribution to facing the greatest emergency of these years." Giorgio Armani #GiorgioArmani
The designer at the Milan Fashion Week, at the end of February, was the one who would close it with his show. And once again he made the upset. His show was held behind closed doors. According to the House, the decision was taken in "support of national efforts to protect public health" due to the outbreak of coronavirus in Italy. But also to protect the guests. They watched the show with live streaming.
At the end of the show, 12 models - Chinese - appeared on the catwalk, wearing old Armani creations from the 2009 and 2019 Spring Privé collections (both had design references to Chinese culture). The intention of the choice was to be a "message of love" to the country where the action of the coronavirus broke out for the first time.