Besides, in all the tributes of foreign media that concerned the course of APOEL in the Champions League, more or less there was talk about the good climate of Cyprus and the beautiful life of the people on the island. A journalist from the UEFA Champions magazine interviewed Solari, asking him about the holidays one can take in the country, the striker replied, describing Nissi Beach in Ayia Napa as the country's hot spot.
At the same time, the CTO, which is also one of APOEL's sponsors, had no idea about Solari's interview, which was in English, while the magazine is distributed in many countries and has several hundred thousand readers throughout Europe. However, when the issue was brought to the attention of the people of CTO, they appeared on the one hand satisfied and on the other hand determined to examine all possible ways of promoting Cyprus through the country's football, which in recent years has entered the European football map for good.
In fact, an idea that is already being processed is to compile advertising campaigns starring footballers who play in big teams in Cyprus. Besides, the CTO also acknowledges that the promotion that Cyprus received through the course of APOEL and AEK during this season was invaluable and they are now trying to build on the recognition that has been secured through football.
* and is taken on a tour of Cyprus by APOEL FC striker Esteban Solari whose team have performed wonders to reach the last eight.
Source: In Business