Spending a lot of money: Many consumers spend money in the supermarket or various other stores without realizing it. In fact, the specific money is much higher than the original design, before the visit to the store. There are reasons why consumers are driven to useless shopping and spending a lot of money and are presented below. In more detail:
Tips for the home: Here are ten store-bought tricks that will save consumers a lot of money
Uncomfortable cash registers: More than 60% of consumers leave unnecessary purchases while waiting at the cash register. In order not to allow the buyer to abandon spontaneous purchases, the layout at the checkout is such that the consumer does not have the opportunity to leave any unnecessary product, especially if the products are already in the cart.
Home Tips: Other Shopping Tips That Lead to Consumers Spending Lots of Money
- Relax without relaxation: In department store restaurants you can relax, and then continue shopping. However, you will not spend much time on food: uncomfortable furniture, short distance between tables, noise and echo do their job well. This helps malls to retain customers for a long time, and ensure an ever-changing flow of visitors.
- There are no windows or clocks: Everyone knows that there are no clocks or windows in the casino: this is done to ensure that customers lose their sense of reality and spend unnoticed time (ie money) in the store. Department stores, which have no clocks or windows, work with the same principle, and if they do, they are extremely rare.
- Comfortable shops: All the corridors in the malls are lit and loud music can be heard from the speakers. In addition, the floor tiles perfectly reflect light and sound, enhancing the effect. But when you enter a store, there is a soft carpet on the floor, less bright light, the music is calm and pleasant to the ear. All this creates a sense of comfort so that customers stay in the store.
Home Tips: In addition, store tricks that lead to consumers spending a lot of money
Misleading test mirrors: It's sad, but test mirrors are made in such a way that consumers look thinner, tanned and taller. For example, in some lingerie stores pink pigment is added to the mirror to make the skin look tanned. This is a huge boost to sales: practice has shown that the more we like ourselves in the mirror with a garment, the more likely we are to get it.
- Rearrangement of goods: If a consumer has been shopping in the same store for some time, he knows exactly where a particular product is, and consistently goes to it, skipping the other shelves. After rearranging the position of all the products, the buyer should look at the shelves to find the right product, and at the same time fill the basket.
- Careful lighting: It is known that bananas sell best when they have a certain shade of yellow. This rule also applies to other fruits and vegetables, which shopkeepers are well aware of. The problem with inappropriate "perfection" is solved by lighting: "correct" lighting makes any product more attractive.
Home Tips: Other Shopping Tricks That Lead to Consumers Spending Lots of Money
- Artificial demand: Take, for example, shelves with a variety of juices. Have you noticed that in some places there are "gaps"? We believe that this product is so good that it is in great demand, so it is also useful. The juice may have been removed by the store staff, creating the impression of demand for the product.
- Manipulating insecurity: Mirrors, found in stores and rehearsals, play an important role in sales: if a person is not confident enough, or just not very pretty, he constantly looks at his image trying on clothes . This technique actually forces us to choose something new that will help improve the appearance.
- Playing with the contrast: Suppose, on the same shelf are two kettles with similar characteristics. But one of them is worth 40 euros and the other 30 euros. Sales of the "cheap" kettle are high, and the other kettle that is more expensive will remain almost unclaimed. Why is this happening; When we shop we do not think about the real value of things, and we think we are making a very good purchase.
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