Over 40% increase in Lamborghini sales due to the luxury SUV
The Lamborghini Urus set a four-year sales record in the global market. The third model of the brand after Aventador and Huracán, contributed to the development of the luxury SUV category. It stands out for its power, performance, dynamic driving, design, luxury and everyday usability.
Thanks to Urus, sales, turnover and profitability have reached unprecedented levels in the brand's history, the official announcement said. Turnover increased from year to year, with a 40% increase from 1.009 million euros to 1.415 million euros in 2018, the year car sales began, reaching a ceiling of 1,81 billion euros in 2019 and 1,61 , 2020 billion euros in XNUMX (COVID period): record year of profitability for the company.
The total increase in global sales reached the record of 8.205 Lamborghini cars delivered to customers (+ 43%) in 2019, double the volume achieved in the period before the arrival of Urus.
From 2018 to the end of 2021, a total of 16.000 Urus cars were delivered worldwide, a number that established Urus as the best-selling model for four years in the company's history. Urus is sold on every corner of five continents, with 85% of customers being new customers to the brand.
The Urus production program required the doubling of the Sant'Agata Bolognese production unit, which was increased from 80.000 sq.m. in 160.000 sq.m. A new installation and dyehouse was created, a new finishing department, a test track, etc.
To support this period of transformation, the company has also made significant investments in human resources, employing over 700 staff.
With a V8 twin-turbo 4.0 engine, 650 hp that delivers 85,8 kg. Torque, the Urus can accelerate from 0 to 100 km / h in 3,6. seconds and can reach a top speed of 305 km / h. It is also available in a range of colors, which initially included 16 colors. Today, thanks to the construction of an exclusive paint shop and the work of the Lamborghini Ad Personam department, which is developing new customization options, more than 45 different colors are now offered.
Its great terrain in all terrains is made possible by the six different drivers (Strada, Sport, Corsa, Sabbia, Terra and Neve), to which is added the EGO system which allows the driver to fully adjust the configuration for a very comfortable ride or an extremely sporty and dynamic setting depending on personal driving style and road conditions.
Excellent performance and flexibility have allowed Urus to face extreme challenges, such as Lake Baikal in Russia. In March 2021, he set a record speed on ice during the Days of Speed event, with a top speed of 298 km / h and an average starting speed of 114 km / h for over 1000 meters. In 2021, Urus reached the highest motorway in the world at the top of the Umling La pass in the Himalayan section of India in the Jammu and Kashmir region, over 5.800 meters above sea level, reaching even higher than Mount Everest at base camp .