The demand for plastic surgery is so great that every year 2.500 new doctors enter the profession of plastic surgeon. The reason for South Korea, the country with the most plastic surgery in the world.
Seoul Airport has seen a 37% increase in passenger traffic over the past two years. And while one would think that tourists discovered South Korea, the truth lies elsewhere.
Seoul is an ideal destination for those who want to change their appearance. And because of the cost, but mainly because they proceed to even extreme surgeries. In fact, the results are so extreme that certificates of plastic surgery are issued, because patients can not pass the passport control.
Seoul is in danger of becoming the country that everyone will look like, experts say, as the latest fashion is implants to have a round face.
But this obsession has a prehistory, since in the Korean tradition, men are judged by their financial situation, and women by their beauty. From an early age, women in South Korea are bombarded with ads that suggest they should have a slim figure, smooth skin, flawless skin and a perfectly oval face.
In a relevant question, 8 out of ten answered that appearance is their maximum qualification, and that they would change anything that spoils their appearance.