As part of the Google Travel Forum, which took place on Thursday, February 2 at the Athens Arena, Sakis Rouvas was not only the special guest of the after party of the day but also an important object of study as a strong brand name of the country… As part of the Google Travel Forum, which took place on Thursday, February 2 at the Athens Arena, Sakis Rouvas was not only the special guest of the after party of the day but also an important object of study as a strong brand name of the country.
During the conference, the online journey of the Greek star was presented as an impressive case study, as it is the most dynamic presence of a Greek artist on the Internet. In fact, during the presentations, Peter Economides, one of the most distinguished brand strategists in the world, characterized Sakis Rouvas as the only brand star icon in Greece and an impressive case study on how he uses online tools to promote his work and action internationally.
The way Sakis Rouvas handles the internet is for Peter Economides a model for how Greece, as a tourism brand, should use online tools to become attractive and successful. In his speech at the Google Travel Forum, which garnered enthusiastic comments, he even paralleled Sakis Rouvas and his impressive success with the National Football Team in 2004 and the medals of Pyrros Dimas.
Source: yupi.gr